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Strategic Unthinking Through Innovation
30 July, 2014 @ 6:00 pm - 8:00 pm
The marvel of technological innovation has led to a fundamental shift in the way human beings live, work, eat and sleep – a ‘species level change’ that is fast, pervasive and one that unlocks exciting opportunities for value creation. This lively and interactive session will discuss how young companies have achieved multi-billion dollar valuations only in a matter of years. Based on these amazing examples, participants will hear how ‘strategic unthinking’ can help unlock opportunities that have yet to be imagined. This session will explore how established conventions and industry rules can be challenged through simple yet powerful creativity tools, and how tangible outcomes can be derived through disciplined innovation management.
Dr Noordin Shehabuddeen PhD (Cantab) MPhil (Cantab) BEng(Hons) FCMI FIEAust, is Director of Business Engagement, Faculty of Business & Enterprise, Swinburne University of Technology. Noordin’s entire career has been focussed on innovation management, as an academic scholar, business practitioner, and policy advisor to senior cabinet ministers. He is the author of ‘Innovation in real life: a hands-on guide to genuine innovation’. After completing his Doctorate and Masters at Cambridge University, he has led a range of initiatives to help transform business thinking, using powerful innovation approaches that he has researched and developed. He is a Fellow of the Institution of Engineers Australia and the Chartered Management Institute.
Pre- registration essential by 26 July 2014. Members free, non-members $5. To register Click here or go to http://www.trybooking.com/FJIM
Enquiries: Nikhil Kumar (Mob: 0417 103 795), Dr Raj Rajakumar (0432 474 385)
*Campus map: http://www.swinburne.edu.au/